MRNews in english

Our selection for english speaking readers
Views from French and Francophone market research experts, now in English

« Interviewing industry experts is a superb shortcut to the best insights! » – Interview with Guillaume Fradet (Xperts Council)

« Interviewing industry experts is a superb shortcut to the best insights! » – Interview with Guillaume Fradet (Xperts Council)

Fewer statistical tests, more hypotheses for market researchers? Interview with Louise Leitsch (Appinio)

Fewer statistical tests, more hypotheses for market researchers? Interview with Louise Leitsch (Appinio)

« In the age of AI, search intelligence could transform the insights profession » – Interview with Arnaud de Baynast (Digital Value)

« In the age of AI, search intelligence could transform the insights profession » – Interview with Arnaud de Baynast (Digital Value)

« Today, a brand’s strength is measured by its community » – Interview with Sarah Laurier (Groupe IFOP)

« Today, a brand’s strength is measured by its community » – Interview with Sarah Laurier (Groupe IFOP)

Are « content creators » the new consultants for brands? – Interview with Laurent Delbecq (The Social Wire – Semantiweb Group)

Are « content creators » the new consultants for brands? – Interview with Laurent Delbecq (The Social Wire – Semantiweb Group)

« Generating memorable experiences is key to building customer loyalty! » – Interview with Fabienne Galzin (BVA Xsight)

« Generating memorable experiences is key to building customer loyalty! » – Interview with Fabienne Galzin (BVA Xsight)

« Actionability must prevail over the tyranny of metrics! »- Interview with Lea König et Truong Nguyen (OpinionWay)

« Actionability must prevail over the tyranny of metrics! »- Interview with Lea König et Truong Nguyen (OpinionWay)

« AI lends itself to a brilliant marriage with qualitative research! » – Interview with Isabelle Fabry (ActFuture)

« AI lends itself to a brilliant marriage with qualitative research! » – Interview with Isabelle Fabry (ActFuture)

« The integration of generative AI is a decisive leap forward for market research ». – Interview with Mathilde Guinaudeau and François Thiebaut (Ipsos)

« The integration of generative AI is a decisive leap forward for market research ». – Interview with Mathilde Guinaudeau and François Thiebaut (Ipsos)