Under the guidance of the Head of Center of Excellence – Mix Optimization, the Consumer Insight Planner will be in charge of creating and managing global future-focused methodologies, self-service and automated research platforms to test and optimize the mix of our brands.
The main responsibilities are:
Develop & manage self-service research tools
- Contribute to the development of new methodologies/Frameworks (leveraging new sources of data), automated testing platforms to develop, improve & optimize our mix: concept, packaging, activations
- Identify and manage a pool of providers
- Manage current tools set up (norms, audiences…), governance, budget with providers, IT teams & Power Users
- Implement and pilot new designed methodologies / use cases / tools with providers, IT teams & Power Users
Contribute actively to the democratization of insights within PR
- Train Power Users with self-service tools, basics of research & consumer centricity in affiliates
- Empower and support them with their research projects until they are autonomous with self-service tools
- Manage the Power Users community: share & promote best practice with marketing teams, champion the integration of new sources of data pushing excellence in delivery at affiliate level…
Support, nourish and collaborate with affiliates (Brand Cies, Market Cies, Regions) and other COEs
- Point of contact for affiliates on field of expertise
- Engage with other entities for an on-going enrichment of global approaches with local specificities (with Consumer Insights Planners but also with Marketing & Commercial teams)
- Support global learnings production of the COE with the meta-analysis from self-service tools insights Analyze and consolidate learnings, insights identified on own area, and share it in global accessible platforms
- Feed the global Insights platform for own area
Support strategic ad hoc research production
- Support ad hoc quantitative projects led by CI Managers, when needed:
- Define, choose and implement the right partner / methodology – based of the affiliates’ briefing document and COE’s guidelines
- In charge of the alignment between affiliates, setup of the studies & analysis with the providers, neutral recommendations from the COE