OFFRES D’EMPLOI

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CONSUMER INSIGHT PLANNER

9 Juil. 2021

Pernod-Ricard / Temps plein – Paris

Under the guidance of the Head of Center of Excellence – Mix Optimization, the Consumer Insight Planner will be in charge of creating and managing global future-focused methodologies, self-service and automated research platforms to test and optimize the mix of our brands.

The main responsibilities are:

Develop & manage self-service research tools

  • Contribute to the development of new methodologies/Frameworks (leveraging new sources of data), automated testing platforms to develop, improve & optimize our mix: concept, packaging, activations
  • Identify and manage a pool of providers
  • Manage current tools set up (norms, audiences…), governance, budget with providers, IT teams & Power Users
  • Implement and pilot new designed methodologies / use cases / tools with providers, IT teams & Power Users

Contribute actively to the democratization of insights within PR

  • Train Power Users with self-service tools, basics of research & consumer centricity in affiliates
  • Empower and support them with their research projects until they are autonomous with self-service tools
  • Manage the Power Users community: share & promote best practice with marketing teams, champion the integration of new sources of data pushing excellence in delivery at affiliate level…

Support, nourish and collaborate with affiliates (Brand Cies, Market Cies, Regions) and other COEs 

  • Point of contact for affiliates on field of expertise
  • Engage with other entities for an on-going enrichment of global approaches with local specificities (with Consumer Insights Planners but also with Marketing & Commercial teams)
  • Support global learnings production of the COE with the meta-analysis from self-service tools insights Analyze and consolidate learnings, insights identified on own area, and share it in global accessible platforms
  • Feed the global Insights platform for own area

Support strategic ad hoc research production 

  • Support ad hoc quantitative projects led by CI Managers, when needed:
  • Define, choose and implement the right partner / methodology – based of the affiliates’ briefing document and COE’s guidelines
  • In charge of the alignment between affiliates, setup of the studies & analysis with the providers, neutral recommendations from the COE

Le profil recherché

Master ‘s Degree with :

  • 5+ years relevant experience / Either equivalent experience in global or regional Research/Insight team in research content, methodologies and analytics
  • Good knowledge across traditional and digital quantitative research/Insight methodologies & techniques – especially in the field of new date sources such as social listening, marketing analytics, etc.
  • Demonstrate research rigor and the ability to extract value from information and transform it into sharp and actionable insights to deliver Consumer centric solutions
  • Capability in facilitating workshops, training & teaching basics of research to non-experts with energy and enthusiasm
  • Championing the integration of data sources (traditional & new digital sources)
  • Tech savvy, being able to adopt and apply forward looking techniques in insight-building digital and technology applications
  • Strong affinity for action
  • Strong planning & organization skills
  • Relationships skills communicating insights into memorable and persuasive stories to deliver impact
  • Demonstrate a great flexibility in all situations
  • Comfortable with change, willing to get out of the comfort zone
  • Eager to learn from others to continuously test and learn, curiosity in learning & applying new thinking
  • Being able to challenge the status quo and to continuously adapt, acting with a consulting mindset
  • A collaborative team player in own affiliates AND across affiliates, building empathy and interactions with all stakeholders

L’entreprise

Le site de l’entreprise : pernod-ricard.com

Les conditions

  • Temps plein – Paris
  • Rémunération : selon expérience
  • Prise de poste : dès que possible
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